Leading SEO teams & programs during uncertain times

Divya Hillier, the SEO Lead at Coursera, discusses leading SEO teams and programs during uncertain times. She explores the challenges and strategies involved in maintaining team efficiency and morale when external conditions are unpredictable. Divya shares insights on adapting SEO practices to stay ahead in a rapidly changing digital landscape.
About the speaker

Divya Hillier

Coursera

- Coursera

Divya is SEO Manager at Coursera

Show Notes

  • 05:30
    Navigating rapid changes in search engine algorithms.
    The discussion focused on strategies for SEO teams to adapt quickly to algorithm updates and maintain effective SEO practices during uncertain times.
  • 12:45
    Ensuring the success and resilience of SEO teams.
    The conversation highlighted the importance of fostering a culture of adaptability and continuous learning within SEO teams to handle market volatility.
  • 19:20
    Key indicators to measure SEO strategy effectiveness.
    Talked about various metrics and indicators that SEO operators can use to assess the impact and success of their strategies in dynamic environments.
  • 26:00
    Common pitfalls for SEO teams during turbulent periods.
    Addressed typical challenges faced by SEO teams and proactive strategies to mitigate these issues to maintain performance stability.

Quotes

  • “SEO, the more you know about it, the more of a level playing field there is.” - Divya Hillier

  • “There are some foundations of SEO that hopefully will never change because the reason why they're there is to really serve the searcher.” - Divya Hillier

  • “You could go in and have every assumption on this earth, and if you operate with those assumptions, maybe your hit rate is 50%, 60%, but if you just ask the questions that get you to the answers [...] you get a much crisper answer more quickly.” - Divya Hillier

About the speaker

Divya Hillier

Coursera

- Coursera

Divya is SEO Manager at Coursera

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